we are creators
Founded in 2008, Pineapple Consulting has been working in strategy and design space, working with a diverse portfolio of clients across India and abroad. Our ultimate drive is to create designs that are not just aesthetic but translate into
measurable business growth and offer real value to our clients. Our work is our pride and joy, and it shows in the breadth of our client base and the depth of our project portfolio that we’ve been able to build across sectors / geographies / time.
Day is nothing without Night,
White is nothing without Black,
Order is nothing without Chaos,
Yin is nothing without Yang,
Brands are nothing without a Story,
Story is nothing without a Purpose.
It’s about finding your place between those extremes; we call it the 'Balance'
Brand Purpose
We work closely with the senior management teams to listen, absorb and eventually help them to identify and articulate the key answers pertaining to the raison d'etre of their business.
This insightful exercise helps clarify confusions, misaligned perspectives and thus, helps the business to move forward based on a clearly defined path to growth & success.
In our 14 years of existence, we’ve helped a lot of our clients with these sessions to sharpen their business and communication objectives resulting in a much more relatable, emotionally engaging brand story.
'3W+1H' Methodology
With a thorough understanding & analysis of the industry, competition landscape & the needs of the target audience, this step helps the businesses to appreciate the external realities and then, create a road map for a winning formula.
This step is indeed a crucial one, wherein we infuse science into the art - addressing 'Why, Who & What' before initiating 'How' which is what they call design.
Team Discovery Sessions
Our specially curated team-discovery sessions help brand promoters and executive teams get a deeper insight into their own key strengths & shortcomings to eventually come up with sound branding and communication strategies that can help them together win customers with authenticity and innovation.
The journey of each team is as unique as every individual in it, and that effectively lends a unique solution to the specific objective of the project.
Creative Strategy + Rollout
Clarity. Clarity. Clarity.
Its the clarity in thoughts, actions & goals, which helps us provide the most efficient, effective and hard-working creative solutions - solutions that are meant to further the business growth while connect emotionally.
Balance is indeed beautiful.
With that, whether it is a brand audit, brand naming & identity, packaging or communication design, our attitude is that of a strategic & creative partner in true spirit, as we deem our client's success to be ours.
Tina Jain Mehta
I sincerely believe in the power of action! You might dream and think of a thousand things but unless you roll your sleeves and
get down to doing, you can’t possibly change anything.
My job at Pineapple is to bring in this action bias – helping the clients to identify and articulate their strengths and then put in a roadmap for whatever goal they are chasing; guiding & hand holding the team to hone their skills & deliver their best and at a larger level, use strategy & design to change the way brands tell their stories.
Ameet Mehta
Brands don’t have the luxury of being able to talk and that’s when design creates the language for them. For me it’s about using shapes, colours, layouts and a bit of magic to create a unique language so each brand can have a conversation and say what it feels. At times the mind strikes the gold mine in a minute and at times it’s a glacial process. Nevertheless, it’s always great when the work speaks for itself for my entire team and myself.
CORPORATE PROFILE
BRANDING PORTFOLIO
PACKAGING PORTFOLIO
AMBIANCE PORTFOLIO
GENERIC PORTFOLIO