Chocohollics is a speciality chocolate & patisserie retail brand. This chocolate and designer cake bakery parlour is situated in the upmarket township, Hiranandani in Powai, Mumbai.
Amidst a vast market of chocolate and patisserie products, it has become increasingly important to stand out in the crowd. There was a need of a packaging design which looks different and at the same time connects with the consumer by infusing finer details making them feel as if it’s a personalized product. With this, Chocohollics approached Pineapple for its Identity and Packaging design.
People generally buy chocolates and cakes for gifting and celebrations and relatively less for self-consumption. In line with this thought, Pineapple created the entire branding around the key thought of ‘indulgence’.
Unlike typical cake & chocolate wrappings, we designed an interactive packaging revolving around the concept of ‘Indulgence’ and absolute love for chocolates. An element of personalization was infused through interesting one lines in the Packaging design.