Foody Fusion, Fazlani Foods
With three exclusive brands on offer, Fazlani Foods offers a delightful packaged dining experience to its consumers across the world. Present across US, Canada, Australia, NewZealand, Europe, Middle East and India, the company has a strong brand recall for a wide variety of packaged ready-to-cook and ready-to-eat products.
Passionately crafted with the idea of blending the glorious Indian palate with exotic ingredients and preparations from around the world, the newest brand is meant for food connoisseurs across the globe. The concept not only celebrates the international fine dining experience, but also offers the convenience of hygienically packed, easy-to-carry gourmet meals. So, it was important to create a Brand Experience which would delight global audience by matching up to their standards of food quality, taste and presentation. Hence the client approached Pineapple for a complete Identity Design including Brand Positioning, Naming & Logo Design, Packaging as well as Communication.
Beginning with the positioning of ‘Global Gourmet’, Pineapple came up with the brand name ‘Foody Fusion’. A name which is easy to remember and relatable across the globe and encapsulates the essence of the brand i.e. fusion cuisine targeted towards food lovers, addressed as foodies in colloquial everyday language. The Brand logo takes the story further by emphasising on the Asian connect via a very ethnic motif in a bright color signifying the vivacity of the region.
Packaging and communication were then designed to appeal to the contemporary, modern buyer who is looking for newer experiences, without compromising on quality and convenience.