GAMES THAT GIVE
Adam Archer and Kris Goss, offering a unique combination of gaming with charitable giving, and thus creating a platform for engaging brands’ customers in charitable activities, founded GamesThatGive in 2008. GamesThatGive’s clients now include many of the biggest brands in the world. These brands have built trust and loyalty with their customers, and at the same time have helped make the world a better place.
They entrusted the young team of Pineapple Consulting with the task of branding their much-loved venture. To encapsulate the thrill of gaming with the joy of making a positive difference, a stylized, bright orange ‘G’ was given the form of a ‘Halo’ associated with givers and benefactors. While the color denoted the youthful appeal, the form of the branding creates a warm surround feeling.