Goldcrest High is a school promoting intellectual freedom, teaching children to live in harmony and to appreciate the diversity of our cultures and communities. The school was founded under the aegis of The Manjara Charitable Trust under the leadership of the visionary and philanthropist, Honourable Shri Vilasrao Deshmukh.
Educational institutions are a place where visitor’s observation & assimilation is to the fullest. Especially in case of the target audience – Parents, as they aspire to give the best to their children who are the ultimate consumers. Along with the infrastructure, a positive & motivating atmosphere form the basic criteria for influencing their decision. Thus, there was a requirement of optimistic communication throwing some light on beliefs, practices and functioning of the school.
Pineapple designed a key communication, considering the efforts taken by the school to develop itself, basis the recommendations and guidance by the experts from various fields. We positioned the institute as an ‘Intelli Skool’- introducing the institute as ‘A school with a streak of Intelligence’.
The core idea formed the basis of the Space Branding, enhancing the quality of functioning and adding on value to the school. We designed the communication in three levels considering the AIDA model:
– Huge visually appealing illustrations formed the key criteria to seek attention, thus covering 3/4th of the slide
– Interesting Headline adding on the curiosity and enthusiasm
– Concluding by throwing some light on the unique and thoughtful infrastructure of the institute, influencing their decision making
Thus all the above three levels, leading to Action – by convincing the parents to admit their wards to an institute nurturing the kids to chase their dreams.
The Space branding in the form of edge-to-edge, huge images was incorporated in the Counselor’s Cabin, Parent’s waiting room & Visitor’s area at eye level, for communication with the target audience. The motivational & philosophical visuals focusing on several emotions, aspirations and stages of a child’s life led to a direct connect with the parents, conveying the school’s thought of ‘We Care for your Kids’. The Space Branding elaborated on the core concept of Intelli School and also communicated a child’s freedom, passion and overall growth using the innovative concepts like Playground as a metaphor to Life.
Thus, the communication led to optimistic vibes illustrating the facts & investments of the institute considering the children’s future.