RSPL Group is a diversified conglomerate committed to value for money propositions and credited with several innovations over the last 3 decades with a strong presence in fabric, personal and home care products. In the laundry market, Ghari detergent, an RSPL brand, is a formidable player with an approximate market share of 20%. RSPL Group’s dairy business is on its way to replicate the same success story with its flagship dairy brand – Namaste India.
Namaste India has grown in popularity and market share with its very simple and highly effective communication that cuts across barriers of urban and rural divides, with relatable and genuine quality product offerings.
In keeping with the approach of expressing the genuine quality of Namaste India products, the communication of ‘Asli’ (real) was used for each flavour.
The insight was to reinforce the genuine flavour in the milk communicating that the product contains real ingredients that accentuate the taste.
The visual grammar of the packaging is agnostic to age, gender and even language. The design hierarchy ensures that a loyal consumer of Namaste India doesnt miss out on this latest offering which promises an amazing appetising on-the-go drink.
