One of India’s largest private equity real estate investors, The Xander Group institutionally owns and manages a workplace premium real estate portfolio of 11.2 million square feet across tier 1 Indian cities. This, including 4.4 million square feet currently operational across four business parks and one special economic zone with an additional 16 million square feet of expansion scheduled for completion soon.
Pineapple Consulting helped Xander develop its umbrella portfolio identity with its very first project – Futura. The identity has since then extended across all its workplace portfolio properties spread across Delhi, Mumbai, Hyderabad, Pune, Chennai and Bengaluru.
Futura Tech Park was amongst the first assets acquired by Xander. The company laid a lot of emphasis on developing ‘community based workspaces’. With that in mind, Pineapple developed this very unique identity. If one deconstructs the logo, the ‘F’ symbol conveys growth with its tri-bar formation and the effective use of negative space articulates spaciousness and efficiency.
The logotype conveys the same bold and confident stance with its choice of primary typeface, coupled with a sleek complimentary secondary type.
This system is effectively used for all office/commercial properties like
– Future Tech Park, Chennai
– Express Corporate Park, Noida
– Gateway Office Park, Chennai
– Pinehurst Golf Links, Bengaluru
– Weikfield Corporate Park, Pune
Pineapple extensively designed and supervised the execution of branding & signage systems across all properties ensuring absolute consistency and highest quality parameters.
Each property came with its own set of individual characteristics. The task was to ensure that each property should retain its core character and individuality, while still displaying the effortless consistency of its parent branding.
Each space was given a personality keeping in mind the live interaction between the space & people. So while the overall ambiance was professional & minimal, the cafeteria was infused with good mood and easy-going vibes.