Niyo, a young yet leading fintech company, provides a suite of delightful banking products, that makes not only your domestic banking easy, but also caters to your international banking pain points. With its varied top notch services, Niyo has managed to become a front runner in the Indian banking evolution.
To achieve Niyo’s goal of changing how people look at banking, Pineapple has been a part of their journey to ensure that they reach out to the audience in the right manner.
With the growing challenges and drawbacks of conventional banking, Niyo was set to address banking pain points and make the consumer journey a breeze. With its plethora of services, the initial one being – Niyo Global, this startup was all out in the market waiting for people to experience its refined banking approach.
Pineapple identified benefits to specific consumer communities like students, leisure and business travellers, creating a unanimous affinity among specific target demographics.
International students are a target segment that interact most often with such services in a close and personal manner.
It was extremely important that the communication spoke to them, in a style they could call their own and with visuals that relate with their daily use cases.
The very first point of a customer’s journey into the Niyo ecosystem was the app installation process. We ensured that the communication was clean and one that cut through the clutter.
Pineapple believes in communication that translates into tangible results. Consistent brand communication, with a sense of excitement & belonging for varied customer clusters allowed Niyo to achieve stellar results.
