Headquartered in the USA, Honeywell is one of the most recognised companies across the globe, operating in key sectors like aerospace, building technologies, performance materials and technologies, safety and productivity solutions etc. Founded in 1885, the company has a legendary reputation for inventing and creating world class products & solutions across multiple industries.
Honeywell India is a 100% owned subsidiary of its parent American company Honeywell Inc. Pineapple works extensively with Honeywell India to assist them with integrated communication designs across media. This page showcases how Pineapple helped Honeywell launch its premium range of professional speakers in the Indian market, competing directly with some marquee names in the pro segment like Bose, JBL, B&O etc.
Pineapple helped Honeywell launch a high fidelity professional speaker range, contributing right from the inception stage by creating the product identity, print communication, website design, ambience branding and multiple product videos including product renders and photography.
The collaterals and communication assets led all the way to creating an experience center, to showcase the fidelity of the audio systems. The design process throughout the product and consumer touch points was carried out in accordance with Honeywell’s global brand guidelines (Design Language System).
Honeywell enjoys an enviable position in safety and security devices the world over. The brand has been able to establish itself as one driven by quality, innovation and reliability. Pineapple suggested the positioning of the hi-fidelity speakers around these
same globally acknowledged values of the brand, while infusing a sense of energy and excitement associated with the product category. The speakers cater to a wide range of audiences, from auditoriums/ lounge owners, to DJs/Music creators and audiophiles.
The meticulously designed speakers, featuring top-of-the-line performance, adhere to the global quality standards of Honeywell. While some of the range was shot on site, others still
under development were rendered meticulously, to showcase the design details to discerning audiences, who expect nothing but a superlative performance, now in a value pricing, thanks to Honeywell.
The communication was crafted to reflect the usability of the product range, through the depiction of specific use cases across each consumer group.
This was accentuated by incorporating the emotional highlights that influence the buying patterns of an individual consumer.
Marketing & sales collaterals provide a medium to experience the deeper and objective aspects of a particular product. Pineapple developed a series of such collaterals and intentionally maintained heart-felt imagery, which gave a true emotion and feel to the specific technical features of the product.
The foray of a world class brand into the consumer segment of the audio industry is worthy of a launch befitting the occasion. Some of the best acoustic speakers were being introduced in a saturated market which called for a different approach, one that moved beyond just the technical aspects of the products. Therefore, the visuals were created keeping in mind the wider range of audience the product needed to resonate with.
Retail stores need to reflect the essence and personality of the product and the overall communication that has invited the consumer into a deeper consumption funnel.
Pineapple created the ambiance design for ProSound experience centres at Honeywell’s key dealerships, to immerse the audience in an experience of the sounds, while maintaining consistent visual imagery throughout the consumer decision journey.